You sell to the person wearing the shirt. Speed and never wondering is what you are buying.
A proof sent, signed and frozen as it stood.
One art number runs across every line it lands on.
The invoice is raised off the order itself.
Measured on every screen, every change.
The garment found and priced as you pick it. A size run typed across in one go. Art already on file dropped straight on, and a repeat opened from the last one instead of typed again.
Art on the real garment, on the real colourway, at the size it really prints. An embroidery file drawn as actual stitches, re-threaded to the colours being run.
Every order a piece of art has been on, the press file that ran, the ink it was matched to, and the note about what went wrong last time. It is the question you cannot answer today, and it costs you twice.
The signature is kept with the moment it happened, the address it came from and the exact wording agreed — beside a frozen copy of the garments, sizes and totals as they stood.
Orders land on your floor paid and priced.